In today’s digital world, businesses no longer depend only on newspapers, TV, or billboards to promote their products. The internet has changed how people search, shop, and communicate. This is where digital marketing comes in.
This guide will help beginners understand what digital marketing is, how it works, and why it is important for businesses
What Is Digital Marketing?
Digital marketing is the promotion of products or services using digital platforms such as websites, search engines, social media, email, and mobile apps.
Simply put, any marketing effort done online is called digital marketing.
It helps businesses reach their target audience where they spend most of their time — online.